Koncept is celebrated for their cutting-edge, next generation LED technology. Based in the Los Angeles suburb of Monrovia, the company has pushed the boundaries of design and function for nearly a decade. Their flagship design, the Z-Bar High Power desk lamp won immediate acclaim from consumers and from the design community when it was introduced in 2005. It was so successful that it was awarded the platinum honor from ADEX (Awards for Design Excellence) and was selected to be displayed in the Smart Home exhibition hosted by the Chicago Museum of Science and Industry in 2009. Their EQUO LED desk lamp has garnered similar acclaim, winning the Next Generation Luminaires Award from the U.S. Department of Energy, the ASID's BLOOM award for energy efficiency, and the prestigious red dot award for design excellence in 2011.