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Over the last three decades, a growing number of public "percent for art" programs have transformed commercial design projects into city cultural stewardship projects. How?
The concept is simple: for major commercial design projects (capital improvement projects and new developments), an increasing number of major cities require funders to earmark a set percentage of the overall budget for the purchase and installation of public art. Effectively, property developers become the arts benefactors and beautifiers of the cities within which they build.
While not all public art pieces are universally a hit, most would argue they certainly intrigue. Pictured above is Cradle, a 2010 installation by Ball-Nogues Studio for the Santa Monica Place shopping mall in Santa Monica, California.
One of the earliest adopters of the percent for art concept, Chicago began asking developers to earmark 1.33% of project costs back in 1978. Weighing in at 100 tons, Anish Kapoor's Cloud Gate (nicknamed "The Bean") is a favorite in Millennium Park.
The "Percent for Art" idea traces back domestically to the early 1960s and then chairman of the Philadelphia Redevelopment Authority Michael von Moschziskerhe. As von Moschziskerhe explained to TIME magazine in 1962, "I said to the other four members that maybe we could let it be known that we would look with favor on bidders who offered to spend 1% of construction costs on frescoes, murals, bas-reliefs, mosaics, stained-glass windows, and fountains with statuary in or around them...Psychologists and efficiency experts now find that beauty increases productivity. It necessarily follows that true functionalism in man-made edifices must include artistic expression."
Visitors to Los Angeles will recognize the "pylons" at LAX. This kinetic installation of multi-color lights by Paul Tzanetopoulos is the result of the city's 1% for art program.
The distinctive pylon look can be adapted to the home with torchiere floor lamps.
Possini Euro Design Hybrid Torchiere Accent Light Floor Lamp
Public art can be seen as a talking point, an eyesore, or a design centerpiece, as with Eclipse, a 40 foot high, 12-sided dodecahedron by artist Charles O. Perry located in the atrium Hyatt Regency in San Francisco's Embarcadero. I love the string lights hanging from the ceiling in the background. They remind me of the droplets on some of my favorite crystal chandeliers.
In the case of some public art, it can be so formally driven that it verges on looking functional. Can you tell which of the below is sculpture and which is a chandelier?
(Hint: One is the Bowling Ball Curtain sculpture by Eung Ho Park; the other is the Possini Euro Floating Bubble 6-Light Round Ceiling Fixture)
Public art infuses public spaces with color and interesting forms which inevitably become the common social and cultural bonds of a city.
Images: Ball-Nogues Studio, Art Observed, Daily News, Hyatt Regency, DM Contemporary
Commercial Design - Earmarking Public Art
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