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modern living + innovative design + inspiring ideas

  • Best of Brand Design

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    top brand logos

     

    Can you guess the brands above? In great brand design, form is always led by function, and in that regard, what's most impressive about these iconic logos is not that they are recognizable (and beautiful) but clearly tell you exactly what they're about. They are a call to action, telling you exactly how each can be utilized by the consumer. 

    Be an all star. Take a bite from the fruit of knowledge. Roll on four wheels. Read the clock hands.

    At last month's Dwell on Design event there was a lecture titled "The New Face of Affluence", the Dwell Insights Group discussed how younger luxury consumers weigh design heavily when determining their trust and loyalty in a brand. In short, good design = good brand. 

    dwell on design lecture

    This of course, got me thinking about some of the most popular designer furniture of the last century: Van Der Rohe's Barcelona chair, Saarinen's Tulip table, or even the Eames chairs illustrated above. Great design, it seems, creates something greater than a mere object or image. It creates iconography - a unique reflection of time and place. 

    Anyone who's read my posts before knows that I lean toward contemporary design and art, and yet I'm always drawn to the allure of classic Mid-century modern lighting and decor. The flower:

    flower pendant light

    Possini Euro Design White Flower Pendant Chandelier

    The floor routine:

    Chrome Boom Arc Floor Lamp with Linen Shade

    And a memorable work of art:

    josef albers paintings

    Josef Albers' Homage to a Square

    In branding work and in creative work, good design is what stands the test of time. It favors superb over superfluous. And at its very best, it needs no words to describe itself.

    On that note, the logos at the top of this post are, from left to right: Converse, Apple, Audi and Movado.

    Images: Converse, Apple, Audi, Movado, Dwell, Design Is History 

    ** Did you hear... We're on Twitter now! https://twitter.com/EuroStyleLight

  • Modern Hues Sweepstakes WINNERS!

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    Thank you everyone for all your entries in our Modern Hues Pinterest contest! We hope you continue to follow us on Pinterest... We will try to consistently provide inspirational images every day! If you did not get a chance to participate in our contest, we would still love for you to join in on the fun and come follow us on Pinterest!

    Let's announce the three winners, shall we?!!

    Jacqueline Taylor Griffin

     

    Stacy Cironi

     

    Teh Doll

    Congratulations guys!!! Please contact us at community@eurostylelighting.com for details on how to recieve your prize.

  • Modern Chandelier Meets Art Installation

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    wood chandelier

    Today's modern chandelier often times double as an art installation. Is this good or bad? Well, how can art ever be bad? As long as you understand how to translate these designs to work in your own home, then you're able to enjoy them as the inspiration that they are.

    This innovative creation (above), designed by Elisa Strozyk, is made out of small triangles of wood. Where you would normally see wood used only as a flat surface in product design, this chandelier can be bent and shaped however you like, far from a flat surface.

    sculptureal lighting

    Innovative product design is similar to the fashion runway... Would you necessarily wear that? Similarly, would you ever put that in your home (above)? However, you can use the materials, colors and form as inspiration for selecting a modern chandelier. Also, the way it relates to the space can be a form of inspiration as well.

    wire frame chandelier

    One very simple way to achieve these lighting-meets-art look is to go with an over sized fixtures (above two images), but keep the materials simple. Proportions can definitely be played with to make a statement in any room.

    glass balls chandelier

    Another way to turn your modern lighting into art is to keep the furnishings and decor around it simple (above). Allow your modern chandelier, big or small to stand out.

    Here's a few fun ideas for unconventional chandeliers that will surely make a statement in your home.

    1. Fredrick Ramond Mondo Chandelier, 2. Maxim Chantilly Nickel Jewelry Chain Chandelier, 3. Possini Glass Orbs Pendant Chandelier, 4. Possini Corinthian Bronze Twist Chandelier, 5. Vienna Full Spectrum Chrome and Crystal Chandelier

    Don't limit your sources for inspiration, just because certain products won't fit in your home (or budget), doesn't mean you can't pull ideas from them. Designing is about solving problems so there's always a way to achieve the look you want!

    Images: Elisa Strozyk, Contemporist, Etsy

  • Las Vegas Architecture: Circa Now

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    modern hotel architecture

    We're in Vegas today for the Las Vegas Market and we hope to bring back lots of inspiration for you. In honor of our trip, we thought we would profile some modern Las Vegas architecture.

    We've all seen Vegas architecture develop from the days when The Flamengo was the new hot spot (at least in photos) to today's design eye candy. Case in point, the pool deck and cafe at the new City Center's Aria!

    modern outdoor patio

    We'll make sure to at least stop by and see this architecture up close. If it looks this cool in photographs, imagine...

    modern pool cabana

    The interiors of the cabanas are extremely private and appear to have full service attendance. Plenty of modern outdoor furniture is the key for comfortable Summertime lounging and ceiling fans never hurt.

    modern pool bar

    Hope you're all having a great Monday, even if you're not lounging by a super cool pool bar on stylish bar stools.

    Images: Moonward

  • Mexican Architecture: From Ancient to Modern

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    Pyramid of the Magician, Uxmal

    Pyramid of the Magician, Uxmal

    As I plan a trip to Mexico soon, somewhere I have been many times as a child, I can't help but do some research as I prepare for my trip as an adult. More specifically, an adult who loves design and architecture.

    Mexico is a country built on tradition and history. As you tour its cities, you will see modern structures next to old, broken down buildings from ancient times. Rather than tear down and build new, much of the architectural philosophy is to build around and upward. Progress, but do not forget.

    Maya civilization dominated southern Mesoamerica in the second half of the first millennium AD. Classic phase (600 to about 900) architecture (above) is characterized by an exquisite sense of proportion and design, seen in the structural refinement and subtle detailing.

    The National Palace in Mexico City

    The National Palace in Mexico City

    Mexico's colonial history marked the collision of the European and Indigenous cultures, giving rise to a new form of art and architecture. Most colonial cities were planned around a plaza, which held the three main institutions: the cathedral, the administrative center (above) and the court.

    Palacio de Bellas Artes

    Palacio de Bellas Artes

    During the 19th and early 20th century Emperor Maximilian I brought a new set of urban design ideas to Mexico. Drawing from the mid-century Parisian redevelopment plan, he built a broad new diagonal avenue called Paseo de la Reforma. This elegant boulevard ran for miles from the downtown National Palace to the lush Chapultepec Park where the Austrian ruler lived. Neo-Gothic designs incorporated into the monumental public buildings, including its cultural center (above).

    La Torre Latinoamericana

    La Torre Latinoamericana

    As modern times began to impact the urban design of Mexico, functionalism, expressionism, and other schools would leave their imprint, combining techniques and stylistic elements of Europe and North American techniques.

    The Soumaya Museum

    It's quite interesting to see modern Mexico develop and how it seems to be coming around full circle. I can't help but notice the similarities between The Soumaya Museum (above), completed in 2011, and The Pyramid of the Magician, Uxmal (top).

    This stunningly modern structure houses one of the most important art collections in Latin America with over 6,200 artworks and 60,000 square feet of exhibition space.  It also includes an auditorium for 350 people, library, offices, a restaurant, a gift shop and a multi-purpose gathering lounge.

    The Soumaya Museum  main floor

    This stunning structure is located in a former industrial zone dating from the 1940’s, providing the opportunity to play a key role in the reconversion of the area as a cultural center and defining a new model for Mexican and international architecture.

    Structurally, this organic and asymmetrical design is constructed with twenty eight steel curved columns of different diameters, offering a soft non-linear circulation all through the building. Located at each floor level, seven ring beams provide a system that braces the structure and guarantees its stability. It widens at the top, where a roof suspended from a cantilever allows natural daylight onto the top floor gallery. The windowless facade is composed of hexagonal aluminium tiles. Strategic track lighting is great for complimenting natural light. The lack of any modern furniture, such as benches, keeps the space clean and leaving the spotlight on the art.

    The Soumaya Museum stairwell

    The study of modern design and architecture would be endlessly entertaining, but understanding it's history provides inspiration at an entirely new level. The develpment of entire cities goes hand-in-hand with the culture of that particular civilization, giving the architecture that emerges immesurable personality.

    Images: MVTPRD, Wikipedia, Open BuildingsThe Architect's Newspaper, Positive Magazine

July, 2012