top brand logos

 

Can you guess the brands above? In great brand design, form is always led by function, and in that regard, what's most impressive about these iconic logos is not that they are recognizable (and beautiful) but clearly tell you exactly what they're about. They are a call to action, telling you exactly how each can be utilized by the consumer. 

Be an all star. Take a bite from the fruit of knowledge. Roll on four wheels. Read the clock hands.

At last month's Dwell on Design event there was a lecture titled "The New Face of Affluence", the Dwell Insights Group discussed how younger luxury consumers weigh design heavily when determining their trust and loyalty in a brand. In short, good design = good brand. 

dwell on design lecture

This of course, got me thinking about some of the most popular designer furniture of the last century: Van Der Rohe's Barcelona chair, Saarinen's Tulip table, or even the Eames chairs illustrated above. Great design, it seems, creates something greater than a mere object or image. It creates iconography - a unique reflection of time and place. 

Anyone who's read my posts before knows that I lean toward contemporary design and art, and yet I'm always drawn to the allure of classic Mid-century modern lighting and decor. The flower:

flower pendant light

Possini Euro Design White Flower Pendant Chandelier

The floor routine:

Chrome Boom Arc Floor Lamp with Linen Shade

And a memorable work of art:

josef albers paintings

Josef Albers' Homage to a Square

In branding work and in creative work, good design is what stands the test of time. It favors superb over superfluous. And at its very best, it needs no words to describe itself.

On that note, the logos at the top of this post are, from left to right: Converse, Apple, Audi and Movado.

Images: Converse, Apple, Audi, Movado, Dwell, Design Is History 

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