modern living + innovative design + inspiring ideas
Minka Aire Light WaveCeiling Fan - 52" White
“Your ceiling fan should feel seamless and act as a quiet contribution to your overall design!”
- B. Powers, Interior Designer
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Can you guess the brands above? In great brand design, form is always led by function, and in that regard, what's most impressive about these iconic logos is not that they are recognizable (and beautiful) but clearly tell you exactly what they're about. They are a call to action, telling you exactly how each can be utilized by the consumer.
Be an all star. Take a bite from the fruit of knowledge. Roll on four wheels. Read the clock hands.
At last month's Dwell on Design event there was a lecture titled "The New Face of Affluence", the Dwell Insights Group discussed how younger luxury consumers weigh design heavily when determining their trust and loyalty in a brand. In short, good design = good brand.
This of course, got me thinking about some of the most popular designer furniture of the last century: Van Der Rohe's Barcelona chair, Saarinen's Tulip table, or even the Eames chairs illustrated above. Great design, it seems, creates something greater than a mere object or image. It creates iconography - a unique reflection of time and place.
Anyone who's read my posts before knows that I lean toward contemporary design and art, and yet I'm always drawn to the allure of classic Mid-century modern lighting and decor. The flower:
Possini Euro Design White Flower Pendant Chandelier
The floor routine:
Chrome Boom Arc Floor Lamp with Linen Shade
And a memorable work of art:
Josef Albers' Homage to a Square
In branding work and in creative work, good design is what stands the test of time. It favors superb over superfluous. And at its very best, it needs no words to describe itself.
On that note, the logos at the top of this post are, from left to right: Converse, Apple, Audi and Movado.
Images: Converse, Apple, Audi, Movado, Dwell, Design Is History
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Brent Turner is an architecture, design and art writer who adores elegantly simple distillations of complex design problems. You'll often catch him waxing poetic about how such creative problem solving is not only the essence of a successful art and design practice, but of science, engineering, and well, life in general. A California native, Brent was educated at U.C. San Diego where he was first exposed to clumsy yet endearingly avant-garde institutional art and architecture. In the years since, he has expanded his interest base to include all types of interior, graphic and industrial design. His best personal designs are made with Legos, and it's for this reason that Brent confines his own public creative work to wordsmithing. When he isn't writing, he hosts an art and design podcast called Beer & Tall Buildings.
Brent lives in the Silverlake neighborhood of Los Angeles with his cat Buster. If you can't reach him by phone or email, he's most likely on a mountaintop somewhere and promises to call you back as soon as he descends.
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