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The name says it all: Design Loves Art. Gallery openings and art walks may be the hot thing to do these days, but at the Pacific Design Center in West Hollywood,California they have an extra special appeal. Started in 2009 under the directorship of NYC-based curator Helen Varola, the PDC's Design Loves Art program operates with a simple yet brilliant plan: offer art dealers and curators space to show at a sizable discount.
Created to a leverage a spate of recession-induced vacancies at the mammoth design center into a locus for L.A.'s vibrant contemporary art scene, Design Loves Art has transformed into a fine art resource for the design community by day and a must-see art walk during the monthly evening openings.
Since its inception, Design Loves Art has hosted established dealers and young upstarts. Unlike the sexy renovated industrial spaces you'd find in art districts like NYC's Chelsea or Culver City in L.A., the galleries at the PDC are muted by comparison--humble, simple showroom spaces with low ceilings, carpeted or linoleum floors and glass window facades...
...but as I found a few nights ago when I stopped by to catch the gallery openings, its not the physical space but the presentation that counts. Many of the PDC galleries had a more staged atmosphere than one often finds at commercial galleries, by using spotlights and up lights to add a dramatic flair to the work.
Sculpture benefited magnificently from this staged presentation. From Bertil Petersson's minimalist steel ribbon sculptures at Here Is Elsewhere (above), to Flora Kao's breathtaking homage to her grandfather's passing at the brilliantly curated Art-merge (pictured below), installation work was very much the highlight of the night. With both of these artists, the shadows their work threw on the galleries walls was as beautiful as the work itself. Also at Art-merge was Zelda Zinn whose work is pictured at the top of this post).
Leaving the PDC, I caught the perforated stainless steel post lights outside of the PDC and thought back to some of the sconces Euro Style Lighting offers, because that's just what we do everywhere we go (not really).
George Kovacs Perforated Steel 17" High Wall Sconce (left), Sail Perforated Aluminum 7 3/4" High ADA Outdoor Wall Light (right)
I won't go so far as to say that perforation always equals perfection, but the polk-a-dot patterns that these sconces throw on nearby surfaces are artwork unto themselves.
Design Loves Art: Gallery Openings
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