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Shopping for shoes in Atlanta is an experience in and of itself, but the designers at Established Architecture have proven that retail design will make a huge impact on your experience. The redesign of Wish, a very hip Atlanta shoe boutique, has allowed the store to keep it's urban streetwear credibility while bringing in high-fashion labels. Monthly sales have increased 400% since launch. Design is an investment with a good return when it's done right.
From the outside you would never know the gorgeous experience that awaits you as step down the stairs into the basement... The white glowing resin boxes make a huge statement while drawing your eyes to the vibrant displays. The shoes are perched on top like works of art, making this destination a style-lovers emporium.
Undercabinet lighting is perfect for illuminating products, but also decor items in the home as well. Surrounding the lit shelving, walls are lined with books, perfectly placed and piled. Hopefully, hipster shoppers will make the connection between stye and well-read. It's a brilliant display concept, don't you think?!
The bright and cheery upstairs also demonstrates very innovative design. The surrounding raw plywood creates a calming feel, allowing the displays and clothing to really stand out. Clusters of mini-pendant lights are perfect for creating special lighting effects.
Custom hanging rods and shelves line the walls in a clever and sculptural way. They create visual interest, but are not so overpowering that they take away from the goods on display.
A well planned and executed design is a huge part of the retail experience (and the shop's sales apparently). So if you happen to be in the planning stages, remember that investment in design can generate a huge return!
Atlanta Retail Design: Make a Wish
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