modern living + innovative design + inspiring ideas
LBL Batons Satin Nickel Suspension Pendant Light
“When lighting looks like art, you know you have a winner!”
- D. Shultz, Interior Designer
About Euro Style Home
The Art Story
This work is licensed under a Creative Commons Attribution-NonCommercial 3.0 Unported License.
We're excited to introduce Cerno as a new product line in the Euro Style Lighting family. Founded by Nick Sheridan, Bret Englander and Dan Wacholder Cerno is an industrial design and manufacturing company innovating modern LED lighting fixtures and furniture in Southern California.
We spoke with Bret and first asked how these childhood friends decided to start this adventure together.
BRET: There actually was a precise moment that we decided we were going to start Cerno. It was an early morning in December 2008 and we were driving down the coast trying to find some surf, however, the ocean was not cooperating and was completely flat. We ended up just taking a swim and talking on the beach. The 3 of us were ready for new adventure and were ready to jump off the entrepreneurial cliff together. It was a frightening, yet liberating and empowering leap to take with your 2 best friends, and that was the moment we decided to start what would become Cerno.
Cerno Silva Oiled Walnut 84-Inch-H Unique Floor Lamp
ESL: Which was your first light fixture? Are you still producing it?
BRET: We debuted the Silva, Sero, Onus, Alo and Cubo at Dwell on Design in 2010 and we are still producing all of them today. The Cubo is our most popular product, closely followed by several newer products. There were a couple prototypes that were never put into production that came before, but not too many.
Cerno Cubo Left-Hand Hardwire 9" Wide Wall Sconce
ESL: Are you led by aesthetics or function?
BRET: This is a loaded question. Our products are definitely a marriage of form and function where neither the form nor the function is compromised. Nick and Daniel sit side by side, which facilitates nothing being lost through translation during the development process. Nick designs knowing what the intended function is, so in theory you could say function dictates form, but the real goal is to combine both seamlessly and I think that we achieve this very well.
ESL: How do you select materials?
BRET: We select our materials based one aesthetics, function, maintenance and manufacturability. We primarily use walnut and aluminum and we really like the juxtaposition of the two together.
Left: Cerno Onus Modern Grey Black Concrete 17-Inch-H Desk Lamp Right: Macto Aluminum Walnut 24-Inch-H Cerno Desk Lamp
ESL: Why local?
BRET: There are so many advantages to producing locally. All Cerno products are produced in the U.S.A. at our facility in Laguna Beach. Producing the product at Cerno headquarters allows us to continually be innovating and perfecting our product. It is much better for the environment. It also allows us to offer great customer service and make sure everything is produced to our standards of excellence. We also love that we are contributing to the local economy and creating U.S. based manufacturing jobs.
ESL: Why LED?
BRET: When we started Cerno, high quality LEDs fit for residential and commercial use were just coming online and we knew it was a great opportunity for us to embrace this great new technology. LEDs are energy efficient, emit a great quality of light, have the ability to be be intelligent. Another big advantage of designing with LEDs is their small size, which allows designers to create forms that were never possible, when one was designing around the 100 year old light bulb.
Cerno Forma Burlap Shade Walnut Tripod Base Floor Lamp
ESL: Where do you turn for inspiration?
BRET: We find inspiration in everything that we experience in our daily lives. We all read a lot and look around a lot. We do not chase trends, or try to recreate something that is hot. We design what we want to see built and that we believe belongs in the marketplace. Nick studied architecture and his personal experience and education definitely is the driving force behind our forms. Daniel studying mechanical engineering and his knowledge is what makes our product so functional and well resolved.
ESL: What’s next for Cerno?
BRET: Art lighting, we just launched Revelite by Cerno, it is the most amazing picture light ever produced and we are really excited to start helping people better illuminate their beautiful works of art. It provides even illumination top to bottom and side to side while emitting a light with extremely high color rendering properties. It the best picture light in the world and that is not hyperbole.
We enjoyed chatting with Bret from Cerno and we hope you're as excited about their future as we are!
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Imagee: Sous Style
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