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Steve Jobs is the name everyone knows, but as Senior Vice President of Industrial Design at Apple, Jonathan Ive is the man most often credited with the actual look of the iMac, iPod and iPhone, iPad…and whatever comes next. And true to principles of good design, no matter the complexity of the products he creates, the outcome is refreshingly simple, fresh and intentional.
"A product has to be genuinely better…For something to ultimately be better, the consumer has to see, feel and believe that it is in fact better,” explained Ive in interview with Innovation Excellence.
Ive and his team created some of the most iconic industrial designs of the 20th-21st centuries, and in so doing they were clearly treading in uncharted waters: “If something is going to be better, it is new, and if it’s new you are confronting problems and challenges you don’t have references for.
It’s easy to see how these lofty principles apply to the rich and famous world of Silicon Valley. But in the contemporary lighting industry, we’re seeing the same innovative and principled thinking develop. In an interview with Koncept last year, we discussed the challenge of educating consumers that LED is in many ways better (and more cost-effective) than traditional incandescent.
Gen 3 Z-Bar LED Lamps by Koncept
And Alberto Alessi, who runs Milan-based Alessi (whose designs we recently featured in a blog post), remarked to the Telegraph in the UK: "We do not offer things which people fundamentally need but we deliver something which answers a wish, a dream."
Table Lights by AlessiLux
The wish, as Alessi calls it, is for design to offer extraordinary value: energy efficient, aesthetically pleasing, high quality and long lasting. In many cases, that dream has come true.
Iconic Apple Designer: Jonathan Ive
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