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Big events like the Olympics and World's Fairs are a great place to discover the best in international design, and pavilions such as Coca Cola's at last year's London games eloquently showcase the vision of contemporary artists, architects and designers.
Designed by Asif Khan and Pernilla Ohrstedt, the pavilion represents the brand's ubiquitous red and white color scheme in a series of more than 200 "air pillows" that, when touched by guests, reproduce a variety of sounds from Olympic theme song to the sound of sports being played.
With more than 200,000 visitors expected, the result is the ultimate crowd-sourced remix. And it represents yet another hybrid in which lighting and interactivity combine to produce stunning results.
While still only the conceptual fodder of international design events, designs like these may one day be commonplace among European household lighting fixtures sold in retail stores - until then, be inspired by our innovative European-inspired designs!
Images: Architizer, Domus
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